The authenticity and social media effect on revisit intention mediated by destination image

This study examines the effect of authenticity, social media, and destination image on revisit intention. uses explanatory research with a quantitative approach. The population in this were domestic tourists or foreign who had visited tourist destinations Gianyar at least once. sampling technique used was purposive sampling. sample 250 respondents. Data collection through surveys, documentation, Likert scales to test instruments. data analyzed using structural equation model partial square (SEM-PLS) modeling. results indicate that authenticity media can increase In addition, also improve image. Overall image) has most significant influence selection. Destination mediate between better utilization destinations, will suggest management tourism maintain use attract tourism.